Realtors Should Be Staging Homes to Exponentially Boost Sales - Here's Why..

July 21, 2017

There are a number of reasons why top real estate agents use professional home staging as a key component of their home marketing program.


1) Home staging is proven to sell homes faster and at a higher price

Real estate agents who use professional staging are at a great advantage over those realtors that skip this vital step. Staging a home showcases its full potential by accentuating its strengths, minimizing the impact of its weaknesses and optimizing the home's flow, thus enabling a broad range of potential buyers to connect better with the property and making it easier for them to see themselves living in it


Here are the results from some relevant studies that have been conducted:


2004 Coldwell Banker Survey (2722 homes in 8 cities): Staged homes sold twice as fast as un-staged homes


National Association of Realtors Survey: Homes that sold after 4 weeks on the market sold for 6% less than those sold in the first 4 weeks


 Maritz Survey: 63% of buyers will pay more for a move-in-ready house


2) Home staging helps your listing stand out from competitive listings

Staged houses and condos show to their full potential.  When you combine home staging with professional photography, the result is extremely impactful photos that can be used to effectively showcase the property and increase interest/gererate more showings.


Here are results from some recent studies:


2008 National Association of Realtors Profile of Home Buyers and Sellers: 87% of all home buyers and 94% aged 25 – 44 use the internet to search for a property


National Association of Realtors: 98% of buyers said photos were among the most useful features of real estate websites


Redfin Study: on-line listings with professional photos received 61% more views


Additionally, a good home staging company has connections in regards to the best painters, professional cleaners, landscapers, junk haulers, storage facilities or moving companies, for example. You can use these resources to your advantage in order to impeccably stand out from the rest and sell your listing faster and for more money than the other guy.


3) Home staging provides real estate agents with a more comprehensive marketing plan

If you're a realtor you probably know - real estate agents face tough competition when trying to secure new listings. In this day and age, you must be continuously optimizing your marketing programs in order to stay on top. Home staging is one element that generates good ROI on their marketing spend, because with such amazing looking staged homes to display, the marketing material you'll produce is much more impactful, thus increasing your brand awareness and resulting in more leads and consequently more sales.


The days of basic template feature sheets and agent-taken photos being used for the MLS listing are long gone, and have been replaced by professional home staging, professional photography, and a variety of online promotional tactics, including a heavy emphasis on social media channels such as Facebook, Twitter and YouTube. Nowadays, it's common for realtors to provide a staging consultation as part of their listing package.


4) Stagers help sellers deal with sensitive issues, as opposed to you

Generally speaking, you as a realtor do not want to kick off a relationship with a new client by going through a giant list of what they need to do to improve their home’s presentation for listing online/open house.


Instead, bring in a professional stager to advise on what changes should be made to prepare the home, and perhaps stage the property - whether this be blending the clients existing furnishings with the stager’s inventory, or bringing in rental furnishings from Lendr (as is typically the case for vacant properties).


Stagers are adept at helping sellers understand what modifications need to be made, why they are required, and the benefits they will deliver. This helps both the seller and the agent achieve a win-win outcome.


5) Home stagers allow the agent to focus on selling the property

When agents can focus everything on marketing and finding buyers for their listings instead of worrying about the condition of the seller’s home, they will deliver superior results for their client.


Partnering with a home stager allows a real estate agent to do just this, since they can lean on the stager to ensure that the property’s presentation will be dealt with effectively.


Are you a realtor interested in staging services? Are you a stager looking for opportunities to streamline your operations? Check out Lendr, an upcoming service that connects consumers with premium rental items within a user-friendly interface in which you can compare items by price, location and more. You can even get items delivered straight to your door!


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